Jan 20, 2021
Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers.
Today we'll be taking a look at some of the transformations and new trends that have emerged in 2020 and how these new...
Jan 6, 2021
Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a brand's presence on social media and video streaming platforms.
Dec 14, 2020
The inaugural episode of the China Influencer Marketing Podcast by PARKLU is brought to you by host Elijah Whaley. This special episode features Kim Leitzes, founder and CEO of PARKLU, who joins us to provide some invaluable insights of the challenges and lessons learned through her years-long journey of building...
Aug 12, 2020
Today's episode features Chloé Reuter, founding partner of Gusto Luxe, to share findings from its new report on the state of China’s luxury market along with some of her personal observations about Shanghai’s luxury community.
Some of the ideas discussed include:
Aug 5, 2020
Pinduoduo is one of China’s largest ecommerce platforms and an industry leader that helped popularize the concept of social commerce in China. Yet while it initially became famous for its wildly popular group-buying feature, Pinduoduo has since evolved into much more than just a group-buying platform.